Samsung Unveils New NX Series Bridge Cameras

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Samsung NX Digital CameraSamsung today announced a new breed of cameras, their NX series of bridge cameras which are neither DSLRs nor compact point-and-shoots. They’re called bridge cameras because they’re supposed to be between DSLRs and compacts. The announcement was made in time for the opening of PMA 2009 tomorrow, March 3 in Las Vegas, USA.

The Samsung NX series touts the performance and image quality of a DSLR and the portability and convenience of a compact point-and-shoot. They used an APS-C sized DSLR image sensor but took out the mirror box of a DSLR and replaced it with an electronic viewfinder. The result: a camera that’s 60% smaller and lighter than the usual DSLR.

Samsung NX Camera with various lenses

It’s supposed to be able to use interchangeable DSLR lenses. Its compact size brings the Samsung NX series directly in a head-to-head turf war with the Micro Four Thirds format pioneered by Olympus and Panasonic, specifically with the smallish Panasonic G1.

Samsung said the new NX Series bridges the gap between a DSLR and compact point-and-shoot digital camera by combining the benefits of both in one new model. The first model of the NX series is scheduled to be available in the second-half of 2009.

[Site: Samsung Camera]

News March 3rd 2009